Insights & Analytics
Behavior Reveals Business-Defining Insights
A resonant idea or campaign begins to take shape when we find the threads of cultural gravity. They’re the behavioral cues from your audience that lead us to authentic insights and define where and how to maximize your impact. But it’s much more than a formula or calculation. Work that moves people must be true to them. So, humanity is an indispensable ingredient, and we apply it liberally to gut check that our insight, and the work that’s based on it, is true to your audience’s actions.
We stay up with dynamic and evolving coverage and conversation, so you stay connected to what matters as narratives shift.
We blend human insight with AI-powered tools for strategic decision-making — designed to resonate with your audience.
We create actionable frameworks linking audience understanding, media strategy, and competitive intelligence.
We navigate and shape conversations, staying ahead as narratives evolve — because truth is greater than trend.
Market-Changing Insights at Work
Our proprietary Earnings Call Analysis Model compares executive analyst calls with public and media discourse, identifying narrative gaps and opportunities for proactive brand positioning. At Quirk's LA 2025, we showcased how our AI-driven approach transforms financial transcripts into actionable insights, empowering communications teams to shape narratives effectively.
Spark Your Strategy
With our Spark Analysis framework, we've dissected complex topics like U.S. tariffs and AI market trends. Our Tariffs Spark Analysis surfaced key topics in media coverage and public conversation, identified connected narrative threads, and tracked shifts in attention over time. Our AI Market Trends analysis outlined how AI adoption was reshaping marketing and accounting conversations for SMBs. We listen deeply, think critically, and create with purpose — providing you a strategic advantage in understanding market shifts, audience sentiment, and media dynamics.
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Go Higher
We're ready to add our strategic insight, undeniable creative, and deep expertise to your industry-changing ambitions. It’s the perfect formula to turn your innovation into the captivating narrative, impact, and influence that propel you above all your competitors.
