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A Strategic marketing communications agency built for industry changers
You’re here to challenge what’s next. You offer solutions that significantly and positively change outcomes in technology, safety, and the health of people who depend on them. We’re here to make that happen.
Welcome to Highwire, where bold ideas turn into powerful results.
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Relentlessly strategic, outcome-obsessed
From relaunching your brand to bold campaigns to market-moving opinion leadership, you’re looking to connect insight to execution, at scale. Everything we do is tailored, timely, and designed to meet you where your audience lives.
Insights & Analytics
We unearth truths, cultural shifts, and industry nuances that drive behavior. Our data intelligence and insight will help you understand what’s happening and why it matters.
read moreStrategy
Success doesn’t follow a script – it follows strategy. One that covers all the bases but is smart enough to adapt on the move. We create informed, opportunistic strategies that set the stage for industry-changing results.
read moreCreative
Brilliant ideas shape perceptions, influence action, and spark imaginations. So, we’ve built creative capabilities that elevate brands, businesses, and products above the noise – and your competitors.
read moreMarketing
We create undeniable marketing campaigns and experiences that intrigue, excite, and stoke desire for your brand, products or services. Always grounded in strategic insight, our work is imaginatively conceived and meticulously executed to captivate audiences and generate demand.
read moreCommunications
Today, more than ever, your communications efforts need to be on strategy, on point, and on time. From positioning to your reputation to executive visibility and influence, we’ll craft a plan that lifts your brand and deliver it with maximum impact.
read more
Relentlessly strategic, outcome-obsessed
From relaunching your brand to bold campaigns to market-moving opinion leadership, you’re looking to connect insight to execution, at scale. Everything we do is tailored, timely, and designed to meet you where your audience lives.
Insights
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Before you pick an influencer, answer this question
B2B influence is having a moment.
At Cannes Lions this year, the conversation moved past broad "best practices" and got specific: in an AI-saturated world, buyers have stopped trusting polished, faceless institutional messaging. They trust individual human expertise, often niche subject-matter experts and technical leaders, not just the most recognizable executive name in the room.
That tracks with what we're seeing everywhere else, too.
With the rise of interest media, follower count matters less than it used to. A credible voice with a few thousand engaged followers in the right industry can move a buying committee further than a celebrity with a million. Attention is following relevance now, not just reach.
Naturally, that's pulling companies and their brands toward the same question: who are the influencers in our space, and how do we get them talking about us?
We added a layer to that question. Who is your specific audience already listening to? Trusting? Learning from, long before your brand shows up? That's a different list than "who's big in the industry". These are often quieter names, deeply credible with the exact buyers you're trying to reach.
This is a step we've built directly into how we approach influencer strategy for clients. Before any recommendation gets made, we run an audience-centricity process powered by a blend of Highwire’s proprietary process incorporating industry-best tools, using data and pattern-recognition to surface the voices your audience already trusts. It's baked into how we work, so every recommendation that follows is sharper, faster, and genuinely built around who you're trying to reach.
As B2B media keeps evolving, we believe the brands that win will be the ones who understood their audience first, and built their influence strategy from there.
Want to see how this works for your brand? Let's talk.
Enterprise Communications Does Not Have a Data Problem
Enterprise communications teams are drowning in data and starving for judgment. The market is converging around a single conclusion: Raw monitoring has lost its edge to context-rich intelligence.
Knowing what deserves action before the market decides for you is what separates leading teams from those perpetually playing catch-up. We’re launching AcroIntelligence today because enterprise leaders need a different kind of platform.
Careers
Calling all
industry-changers.
We work with innovative clients who are shaping the evolution of their industries, commerce, and technology. So, we’re always looking for teammates who can do the same.
Is that you?
Contact
Let’s Talk
If you’re determined to change your market, your industry,or possibly even the world, we might be meant for each other.
